Using technology to market your company is one thing, but marketing technology is something else. Over the past 16 years, zfactor has gained experience marketing technology products and companies in both B2B and B2C markets. We have acquired an in-depth understanding of not only creating and integrating custom digital technologies, but how to sell them aswell. From applications to IoT hardware, we understand technology innovations and solutions.
We help our customers, by focusing on theirs. We approach design projects based on empathy for the customer experience, not the technology. From how they think about the brand, to the marketing pieces they touch, to the digital world they interact with, and the messages they hear. We design our projects using an integrated marketing plan that focuses on the total experience of your customer.
zfactor stands for zeal factor - zeal being fire, energy and enthusiasm. It's our contagious attitude that passes through our client relationships, and projects. This commitment to our relationships, passes on through to your customers, making us try harder, do better, and keep coming up with ideas to help grow your business.
To understand what we are, we should first explain what we’re not
We’re not your run of the mill web company, we’re not a flashy social media company, we’re not a hipster design shop (although we may wear hipster glasses).
We believe that when the only tool you have is a hammer, you tend to see every problem as a nail…and that doesn’t always serve the best solution to a problem.
zfactor is a design and marketing firm specializing in digital technology. Our design and marketing services include integrated marketing and strategic online development, website & custom application development, the best graphic design ever, brand development, and search engine marketing
Our team consists of designers, programmers and strategic thinkers, able to see the big picture, and objectively design and build you the right marketing solution for your problem, not our egos. .
We take great pride in helping solve a customers problem, and providing a mutually rewarding solution.
We intentionally ask alot of questions, dig deeper, think sideways and focus on the end user. Some refer to this as Design Thinking, but we see it as Smart Thinking.