a matter of perception

Good design is decoration. Great design solves a problem.
zfactor is a Waterloo design firm passionate about solving problems; marketing, digital media or user experience.

Marketing
by design

Plan your marketing for long term results, not short term bursts. An effective marketing campaign requires vision far greater than any single piece; be it a website, social media, or a brochure. A unified message and single purpose through an integrated marketing effort delivers better conversions for your marketing dollars.
read more
Digital media
by design

You don’t need to be everywhere, you just need to be where your audience is. Choosing the right digital media is critical. Facebook isn’t for every company, and a giant website full of descriptions and explanations won’t guarantee you leads! Digital Media by Design involves developing only the right tools to reach your audience.
read more
User experience
by design

Far too often, marketing ends where it begins – with the message. Design thinking is rooted in empathy; trying to see from the perspective of a user, yet other than visits, opens and click throughs, little effort is made to understand it’s deeper effectiveness. By focusing on the end users experience first, you are able to tailor your delivery to genuinely create a lasting, engaging customer experience.
read more