Good design is decoration. Great design solves a problem.
zfactor is a Waterloo design firm passionate about solving problems; marketing, digital media or user experience.

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• Marketing
  by design

  Plan your marketing for long term results, not short term bursts. An effective marketing campaign requires vision far greater than any single piece; be it a website, social media, or a brochure. A unified message and single purpose through an integrated marketing effort delivers better conversions for your marketing dollars.

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• Digital media
  by design

  You don’t need to be everywhere, you just need to be where your audience is. Choosing the right digital media is critical. Facebook isn’t for every company, and a giant website full of descriptions and explanations won’t guarantee you leads! Digital Media by Design involves developing only the right tools to reach your audience.

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• User experience
  by design

  Far too often, marketing ends where it begins – with the message. Design thinking is rooted in empathy; trying to see from the perspective of a user, yet other than visits, opens and click throughs, little effort is made to understand it’s deeper effectiveness. By focusing on the end users experience first, you are able to tailor your delivery to genuinely create a lasting, engaging customer experience.

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Web Design, Brand Creation, and Printed Marketing Material

A Waterloo marketing, design & website creation & development studio helping local businesses market themselves in a truly integrated approach of marketing strategy, customer experience, technology & design.