zfactor was contracted to re-create the corporate image, creating and marketing several sub-brands within the company based on player demographics. New branded package designs landed ZAP with several new sku's to hit large retailers, while an accompanying website, eMarketing strategy and tradeshow material quickly spread the news about this revitalized company.

With a new marketing objective and strategic brand awareness plan, ZAP is currently a global market leader in the fastest growing extreme sport. 'Chronic' (a product line under the ZAP brand) is now the number 1 paintball brand on the international pro-circuit.