| In the highly competitive home improvement market, CinterX approached zfactor to help create and market their brand. After research and evaluation of the current marketplace, zfactor recommended that CinterX condense their initial product offering to strictly flooring products, capitalizing on the exclusive distribution rights they maintained.
With a clean, contemporary look and lots of visuals in the gallery, the CinterX website was targeted to consumers who seeked unique products not found in big box stores. The site was optimized using key search phrases, attracting an exclusive target market. Their unique flooring products have attracted clients from across the nation.
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