| As an innovative product in a saturated industry, product and process awareness was the key in creating the Wickens E-Blaster. By educating an existing and growing list of industry professionals, the E-Blaster offered benefit driven information about the Dry Ice Blasting process.
With a goal to educate the industry about Dry Ice Blasting, the zen program proved to be an effective tool to inform their customer base of the new technologies and procedures. |
