Offering a multitude of options, the zen Program allows you to be as little or as much involved as you want to be. From a conception to completion full service approach, to just the delivery and tracking of your eNewsletter, the zen Program is a perfect compliment to any marketing initiative.

The zen Program creates effective, targeted eNewsletters full of benefits to drive traffic to your website, both direct and through organic search processes. The zen Program process includes:

Audience profile: determining your target audience allows for direct messaging to drive traffic to your website.

Concept development: once your audience is identified, the concept and it's content base is created to reach your target market. This includes the eNewsletter's name, image, and identity.

Article/Material selection: With the audience in mind and the identity in place, the zen Program helps create the type of appealing information to be placed within.

Article writing: A wise man once said "it is easier to critique than to create". The zen Program offers article writing to help the process through...from research to copywriting, it is easier to edit than create.

List management account setup: The zen Program will set you up with an account and upload any customer email addresses you already have.

zen Creation: With information in hand and a clearly identified eDentity, your first zen will be created in compliance with teh CAN-SPAM act and will recieve a spam score rating/

Newsletter first issue launch: After The zen Program will finally send out your first issue and report back your results after 48 hours.